Behind the Blooms: Toine Overgaag Talks Orchids, Business, and Passion on the Plant School Podcast

We’re thrilled to share that Westerlay Orchids President Toine Overgaag was recently featured on the Plant School podcast in a deep-dive episode titled "Running An Orchid Business."

In this engaging conversation, Toine offers a behind-the-scenes look at what it takes to operate one of the West Coast’s premier orchid nurseries—and why growing beautiful blooms is just part of the story.

🎧 Listen now: Plant School: Running An Orchid Business

What You’ll Learn from the Episode:

• The Journey from Holland to California: Toine shares how his family’s Dutch roots and multi-generational growing experience inspired the founding and evolution of Westerlay Orchids in Carpinteria, CA.

• Balancing Business and Botany: Learn how Westerlay blends old-world craftsmanship with modern efficiency to sustainably produce over four million orchids a year.

• Leadership with Purpose: Toine discusses the company’s core values, including community support, environmental stewardship, and the importance of cultivating a happy, empowered team.

• What Makes an Orchid Thrive (and a Business, Too): Whether you're a grower, entrepreneur, or plant enthusiast, Toine's insights on nurturing plants—and people—are full of practical wisdom and heartfelt inspiration.

Why This Episode Matters

This interview is a rare glimpse into the mindset of a modern horticultural leader. Toine’s thoughtful approach to growing orchids mirrors his philosophy on growing a meaningful business—one rooted in integrity, innovation, and connection.

At Westerlay, we believe in transparency, sustainability, and sharing the joy of orchids with the world. This podcast reflects all of that and more.

We invite you to give it a listen and share your thoughts with us. Whether you're a long-time customer, a fellow plant lover, or just curious about how orchids go from greenhouse to home, this episode is sure to inspire.

🌱 Tune in now on Spotify: Running An Orchid Business on Plant School

Stay blooming,
The Westerlay Orchids Team